The Cherry Hill parking lot is one of 20 sites in New York, New Jersey and Los Angeles to be striped with "Desperate Housewives" advertising "to build buzz among female viewers for the fourth season premiere of the show," said Jodi Smith, vice president of public relations for Alloy Media + Marketing, a national firm that hired Parking Stripe Advertising of Denver to do the job.
"We work with a lot of companies that do cool things. This seemed like a novel idea. It catches people's attention yet doesn't interfere with their experience. We're talking food shopping here. The reaction so far has been fun and that's what we're looking for," said Smith.
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